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GGIE, Ruth Taylor and the Treasure Island Cartograph

Historical Essay

by Kenneth Stein

I recently got a poster size copy of this classic 1939 two-sided map (there called a “Cartograph”) of the World’s Fair on Treasure Island.

This one is a bit larger than the foldout frontispiece versions that graced the inside covers of the 1939 and 1940 Official Guidebooks to the Fair.

Normally I would not have wanted this one, being a problem to store and display, but happened to have this good/thick two sided see-through plastic holder for it.

Oh … The Fine Print

On the back it says:

“Copies of this map, on heavy paper, suitable for framing, inserted in closed tube, 15 cents. Folded, ready for mailing, 10 cents. Available at Crocker stands on Treasure Island, at newsstands, or by mail. For mail order-add 3 cents. Address The Crocker Company, 720 Mission Street, San Francisco, California.”

And on the front lower right:

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