Farmers Market 1943 - Revision history

Ccarlsson at 05:03, 22 November 2021

2021-11-22T05:03:57Z

← Older revision		Revision as of 22:03, 21 November 2021
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	The consumer-farmer exchange was so successful that another bigger, bolder plan was hatched whereby farmers would come to town with produce, and sell directly to the city people. A 72,000-square-foot vacant lot at the corner of Market Street and Duboce Avenue was chosen. On opening day, August 12, 1943, the lot was jammed with over 1,000 buyers, and dozens of farmers' trucks with fresh produce. By the third day, an estimated 50,000 people had walked off with produce from over one hundred farmers trucks. A great success, the Farmers' Market opened the eyes of many people to the wisdom of organizing alternative means of procuring foods. It also educated the public to the inevitable conflict arising from tampering with the lucrative business arrangement enjoyed by big wholesale grocer operations. Farmers reported being intercepted on the roads by men offering them cash to turn around and go home, and various state and city officials tried to find ways of shutting the market down.		The consumer-farmer exchange was so successful that another bigger, bolder plan was hatched whereby farmers would come to town with produce, and sell directly to the city people. A 72,000-square-foot vacant lot at the corner of Market Street and Duboce Avenue was chosen. On opening day, August 12, 1943, the lot was jammed with over 1,000 buyers, and dozens of farmers' trucks with fresh produce. By the third day, an estimated 50,000 people had walked off with produce from over one hundred farmers trucks. A great success, the Farmers' Market opened the eyes of many people to the wisdom of organizing alternative means of procuring foods. It also educated the public to the inevitable conflict arising from tampering with the lucrative business arrangement enjoyed by big wholesale grocer operations. Farmers reported being intercepted on the roads by men offering them cash to turn around and go home, and various state and city officials tried to find ways of shutting the market down.

	-''~~-Jesse~~ Drew, excerpted from "Call Any Vegetable: The Politics of Food in the San Francisco Bay Area" in ''Reclaiming San Francisco: History, Politics and Culture (San Francisco: City Lights Books 1998)		''—Jesse Drew, excerpted from "Call Any Vegetable: The Politics of Food in the San Francisco Bay Area" in ''Reclaiming San Francisco: History, Politics and Culture (San Francisco: City Lights Books 1998)

	[[Image:ecology1$produce-market-2.jpg]]		[[Image:ecology1$produce-market-2.jpg]]
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	[[Reptiles \| Prev. Document]] [[SF's Farmer's Market \| Next Document]]		[[Reptiles \| Prev. Document]] [[SF's Farmer's Market \| Next Document]]

	[[category:Ecology]] [[category:1940s]] [[category:food]] [[category:downtown]]		[[category:Ecology]] [[category:1940s]] [[category:food]] [[category:downtown]] [[category:Reclaiming San Francisco]]

Ccarlsson at 05:22, 3 January 2009

2009-01-03T05:22:33Z

← Older revision		Revision as of 22:22, 2 January 2009
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	''by Jesse Drew''		''by Jesse Drew''

	[[Image:~~ecology1$produce-~~market-1.jpg]]		[[Image:Duboce and Market market Aug 14 1943 AAC-4806.jpg]]

			'''Duboce and Market, Farmers' Market, August 14, 1943'''

			''Photo: San Francisco History Center, San Francisco Public Library''

	'''The [[Produce Market \|wholesale produce district]] under today's Embarcadero Center in downtown, proved incapable of getting fresh produce from the surrounding region to San Franciscans' tables at a reasonable price during the early months of WWII, leading to the founding of the first Farmers' Market in 1943.'''		'''The [[Produce Market \|wholesale produce district]] under today's Embarcadero Center in downtown, proved incapable of getting fresh produce from the surrounding region to San Franciscans' tables at a reasonable price during the early months of WWII, leading to the founding of the first Farmers' Market in 1943.'''

Ccarlsson at 05:19, 3 January 2009

2009-01-03T05:19:59Z

← Older revision		Revision as of 22:19, 2 January 2009
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	'''<font face = Papyrus> <font color = maroon> <font size = 4>Historical Essay</font></font> </font>'''		'''<font face = Papyrus> <font color = maroon> <font size = 4>Historical Essay</font></font> </font>'''

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	World War II led to a momentary lapse in corporate food production for the consumer market, leading to the popularization of "victory" gardens, small home vegetable plots intended to aid the war effort. In San Francisco alone, there were as many as 70,000 such home gardens. Shortages of food during the war led some to look for other ways of procuring food for urban populations. In San Francisco, this effort led to the creation of the San Francisco Farmers Market.		World War II led to a momentary lapse in corporate food production for the consumer market, leading to the popularization of "victory" gardens, small home vegetable plots intended to aid the war effort. In San Francisco alone, there were as many as 70,000 such home gardens. Shortages of food during the war led some to look for other ways of procuring food for urban populations. In San Francisco, this effort led to the creation of the San Francisco Farmers Market.

	"''This little lesson in primitive economics started San Franciscans thinking. It was about an age-old question. Who's getting all the money between the producer and the consumer? They reasoned that something must be wrong with our system of food distribution when they paid such high prices in the city, while within a radius of 35 miles the farmers couldn't give their crops away." --''John G. Brucato, founder of the [[~~The~~ Farmer ~~Still Comes to Town~~\|San Francisco Farmers Market]], 1947		"''This little lesson in primitive economics started San Franciscans thinking. It was about an age-old question. Who's getting all the money between the producer and the consumer? They reasoned that something must be wrong with our system of food distribution when they paid such high prices in the city, while within a radius of 35 miles the farmers couldn't give their crops away." --''John G. Brucato, founder of the [[SF's Farmer's Market\|San Francisco Farmers Market]], 1947

	The head of the San Francisco Victory Garden Council, John G. Brucato, became concerned after hearing about large amounts of fresh fruits and vegetables going to waste in nearby farmlands, mostly small family farms run by European immigrants. Consumers were continuing to pay high prices for produce in the city, but nearby farmers were receiving much less from canneries and wholesalers. Brucato decided to help consumers make a direct connection with the farmers and inform the public about farm surpluses. As Brucato explains:		The head of the San Francisco Victory Garden Council, John G. Brucato, became concerned after hearing about large amounts of fresh fruits and vegetables going to waste in nearby farmlands, mostly small family farms run by European immigrants. Consumers were continuing to pay high prices for produce in the city, but nearby farmers were receiving much less from canneries and wholesalers. Brucato decided to help consumers make a direct connection with the farmers and inform the public about farm surpluses. As Brucato explains:

Ccarlsson: Protected "Farmers Market 1943": finished essay [edit=sysop:move=sysop]

2009-01-03T05:19:22Z

Protected "Farmers Market 1943": finished essay [edit=sysop:move=sysop]

← Older revision	Revision as of 22:19, 2 January 2009
(No difference)

Ccarlsson: PC and protected

2009-01-03T05:19:00Z

PC and protected

← Older revision		Revision as of 22:19, 2 January 2009
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			'''<font face = Papyrus> <font color = maroon> <font size = 4>Historical Essay</font></font> </font>'''

			''by Jesse Drew''

	[[Image:ecology1$produce-market-1.jpg]]		[[Image:ecology1$produce-market-1.jpg]]

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	World War II led to a momentary lapse in corporate food production for the consumer market, leading to the popularization of "victory" gardens, small home vegetable plots intended to aid the war effort. In San Francisco alone, there were as many as 70,000 such home gardens. Shortages of food during the war led some to look for other ways of procuring food for urban populations. In San Francisco, this effort led to the creation of the San Francisco Farmers Market.		World War II led to a momentary lapse in corporate food production for the consumer market, leading to the popularization of "victory" gardens, small home vegetable plots intended to aid the war effort. In San Francisco alone, there were as many as 70,000 such home gardens. Shortages of food during the war led some to look for other ways of procuring food for urban populations. In San Francisco, this effort led to the creation of the San Francisco Farmers Market.

	"''This little lesson in primitive economics started San Franciscans thinking. It was about an age-old question. Who's getting all the money between the producer and the consumer? They reasoned that something must be wrong with our system of food distribution when they paid such high prices in the city, while within a radius of 35 miles the farmers couldn't give their crops away." --''John G. Brucato, founder of the San Francisco Farmers Market, 1947		"''This little lesson in primitive economics started San Franciscans thinking. It was about an age-old question. Who's getting all the money between the producer and the consumer? They reasoned that something must be wrong with our system of food distribution when they paid such high prices in the city, while within a radius of 35 miles the farmers couldn't give their crops away." --''John G. Brucato, founder of the [[The Farmer Still Comes to Town\|San Francisco Farmers Market]], 1947

	The head of the San Francisco Victory Garden Council, John G. Brucato, became concerned after hearing about large amounts of fresh fruits and vegetables going to waste in nearby farmlands, mostly small family farms run by European immigrants. Consumers were continuing to pay high prices for produce in the city, but nearby farmers were receiving much less from canneries and wholesalers. Brucato decided to help consumers make a direct connection with the farmers and inform the public about farm surpluses. As Brucato explains:		The head of the San Francisco Victory Garden Council, John G. Brucato, became concerned after hearing about large amounts of fresh fruits and vegetables going to waste in nearby farmlands, mostly small family farms run by European immigrants. Consumers were continuing to pay high prices for produce in the city, but nearby farmers were receiving much less from canneries and wholesalers. Brucato decided to help consumers make a direct connection with the farmers and inform the public about farm surpluses. As Brucato explains:
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	'''A pile of bananas at the Old Produce Market in downtown San Francisco.'''		'''A pile of bananas at the Old Produce Market in downtown San Francisco.'''

	''Photos: San Francisco History ~~Room~~, SF Public Library''		''Photos: San Francisco History Center, SF Public Library''

Ccarlsson at 07:52, 11 August 2008

2008-08-11T07:52:42Z

← Older revision		Revision as of 00:52, 11 August 2008
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	[[Reptiles \| Prev. Document]] [[~~Roots of a Food Revolt~~ \| Next Document]]		[[Reptiles \| Prev. Document]] [[SF's Farmer's Market \| Next Document]]

	[[category:Ecology]] [[category:1940s]] [[category:food]] [[category:downtown]]		[[category:Ecology]] [[category:1940s]] [[category:food]] [[category:downtown]]

Ccarlsson: categories and links

2008-07-21T21:36:32Z

categories and links

← Older revision		Revision as of 14:36, 21 July 2008
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	[[Image:ecology1$produce-market-2.jpg]]		[[Image:ecology1$produce-market-2.jpg]]

	A pile of bananas at the Old Produce Market in downtown San Francisco.		'''A pile of bananas at the Old Produce Market in downtown San Francisco.'''

	''~~'Contributors to this page include~~:'''		''Photos: San Francisco History Room, SF Public Library''

	~~photos: San Francisco History Room, SF Public Library~~

	~~Drew, Jesse - Writer~~		[[Reptiles \| Prev. Document]] [[Roots of a Food Revolt \| Next Document]]

	[[~~Reptiles \| Prev. Document~~]] [[~~Roots of a Food Revolt \| Next Document~~]]		[[category:Ecology]] [[category:1940s]] [[category:food]] [[category:downtown]]

Ccarlsson at 00:28, 14 October 2007

2007-10-14T00:28:11Z

← Older revision		Revision as of 17:28, 13 October 2007
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	A pile of bananas at the Old Produce Market in downtown San Francisco.		A pile of bananas at the Old Produce Market in downtown San Francisco.

	Contributors to this page include:		'''Contributors to this page include:'''

	San Francisco ~~Public Library, San Francisco~~, ~~CA - Archive~~		photos: San Francisco History Room, SF Public Library

	~~San Francisco~~ Public Library~~, San Francisco, CA - Archive~~

	Drew, Jesse - Writer		Drew, Jesse - Writer

	[[Reptiles \| Prev. Document]] [[Roots of a Food Revolt \| Next Document]]		[[Reptiles \| Prev. Document]] [[Roots of a Food Revolt \| Next Document]]

Ccarlsson at 00:27, 14 October 2007

2007-10-14T00:27:13Z

← Older revision		Revision as of 17:27, 13 October 2007
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	[[Image:ecology1$produce-market-1.jpg]]		[[Image:ecology1$produce-market-1.jpg]]

	'''The [[Produce Market wholesale produce district]] under today's Embarcadero Center in downtown, proved incapable of getting fresh produce from the surrounding region to San Franciscans' tables at a reasonable price during the early months of WWII, leading to the founding of the first Farmers' Market in 1943.'''		'''The [[Produce Market \|wholesale produce district]] under today's Embarcadero Center in downtown, proved incapable of getting fresh produce from the surrounding region to San Franciscans' tables at a reasonable price during the early months of WWII, leading to the founding of the first Farmers' Market in 1943.'''

	World War II led to a momentary lapse in corporate food production for the consumer market, leading to the popularization of "victory" gardens, small home vegetable plots intended to aid the war effort. In San Francisco alone, there were as many as 70,000 such home gardens. Shortages of food during the war led some to look for other ways of procuring food for urban populations. In San Francisco, this effort led to the creation of the San Francisco Farmers Market.		World War II led to a momentary lapse in corporate food production for the consumer market, leading to the popularization of "victory" gardens, small home vegetable plots intended to aid the war effort. In San Francisco alone, there were as many as 70,000 such home gardens. Shortages of food during the war led some to look for other ways of procuring food for urban populations. In San Francisco, this effort led to the creation of the San Francisco Farmers Market.
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	Contributors to this page include:		Contributors to this page include:

	''San Francisco Public Library,San Francisco,CA - ~~Publisher or Photographer ''~~		San Francisco Public Library, San Francisco, CA - Archive

	San Francisco Public Library,San Francisco,CA - ~~Publisher or Photographer~~		San Francisco Public Library, San Francisco, CA - Archive

	Drew,Jesse - Writer		Drew, Jesse - Writer

	[[Reptiles Prev. Document]] [[Roots of a Food Revolt Next Document]]		[[Reptiles \| Prev. Document]] [[Roots of a Food Revolt \| Next Document]]

Admin: 1 revision(s)

2007-10-07T21:58:11Z

1 revision(s)

← Older revision	Revision as of 14:58, 7 October 2007
(No difference)